Breathing New Life into a Classic Brand: Saucy Sows Mascot Redesign

Nearly 1,500 reactions to one Facebook post!

Saucy Sows has been a beloved brand for years, but Scott and Denise realized their mascot needed an update to better reflect their brand’s personality and appeal to today’s audience. They approached us with the goal of refreshing their iconic mascot while staying true to the Saucy Sows spirit that their loyal customers love.

We began by hand-sketching several new mascot designs, each incorporating the essence of the brand with a modern twist. After exploring various looks, we landed on a character that Scott, Denise, and their audience instantly loved—a fresh, fun representation of Saucy Sows that felt both familiar and new.

The response was incredible. When we shared the new mascot on Facebook, the post received a massive 16,987 impressions, reached 13,747 people, and generated 2,434 engagements, including 1,486 reactions! Customers loved the new look, and the brand’s social media presence exploded with positivity and excitement.

Now, Scott and Denise are in the process of rebranding all Saucy Sows products with their updated mascot, creating a cohesive and refreshed look for their entire line. We’re thrilled to see how this new mascot continues to enhance their brand’s recognition and charm.

If your brand is ready for a refresh or a whole new look, we’re here to help. Let’s design something that connects with your audience and brings your brand to life.